Brand overview: Grouphug’s mission is to empower everyone to practice sustainable habits on a daily basis.
![](https://cdn.myportfolio.com/fd0cac7b-da78-4beb-a758-1703a537967f/495148bd-090b-4d56-990a-0d17b8a0dfaf_rw_1200.png?h=e2272dd434ab9b64b482f7e5b747749d)
LOGO ANIMATION
Brief: Create a playful logo animation (using existing logo design).
Concept Iterations:
![](https://cdn.myportfolio.com/fd0cac7b-da78-4beb-a758-1703a537967f/b8707d54-4cd1-4083-bf42-4412fee5cfb7_rw_1200.png?h=cf06514c659ebb4cb5317680de6e7ea4)
Final Design:
![](https://cdn.myportfolio.com/fd0cac7b-da78-4beb-a758-1703a537967f/e7d7f4cc-d99e-42f6-974c-d4e0448e6770_rw_1920.gif?h=7a5b798c6638fdd759bb73265c88457c)
ICON DESIGNS
Brief: Create a set of 4 icons to illustrate Grouphug’s company values.
Key word: Playful, but sophisticated & ‘cool’.
Values: High tech, earth friendly, easy setup, fits your lifestyle.
Concept ideations:
![](https://cdn.myportfolio.com/fd0cac7b-da78-4beb-a758-1703a537967f/6effb8d3-9f67-4900-b41d-4ee4117588d3_rw_1200.png?h=e8cfe8055a70a544a56a76826af5acc0)
Final designs:
High tech: Focus on solar energy.
![](https://cdn.myportfolio.com/fd0cac7b-da78-4beb-a758-1703a537967f/09a8dd76-9cef-4010-840f-9a19d2b2d670_rw_600.png?h=14584e87e5832e56de90aec54f556736)
Earth friendly: The earth needs a break.
![](https://cdn.myportfolio.com/fd0cac7b-da78-4beb-a758-1703a537967f/44b56969-dea0-457a-9244-3b04d644afe6_rw_600.png?h=b0b310066f23dfe30cd3eee692a113e0)
Easy setup: Install should be a piece of cake.
![](https://cdn.myportfolio.com/fd0cac7b-da78-4beb-a758-1703a537967f/08bd6939-38aa-4a08-a5c7-ed30005205c2_rw_600.png?h=6420e210123b0b0f411f9d987bcf6af8)
Fits your lifestyle: Will work in your small city apartment.
![](https://cdn.myportfolio.com/fd0cac7b-da78-4beb-a758-1703a537967f/7c91203d-ae09-4476-89be-e1c5c15d865a_rw_600.png?h=9339ba800d3db4842c0265cd781bfe1c)