Brand overview: Grouphug’s mission is to empower everyone to practice sustainable habits on a daily basis.
Brief: Create a playful logo animation (using existing logo design).
Brief: Create a set of 4 icons to illustrate Grouphug’s company values.
Key word: Playful, but sophisticated & ‘cool’.
Values: High tech, earth friendly, easy setup, fits your lifestyle.
High tech: Focus on solar energy.
Earth friendly: The earth needs a break.
Easy setup: Install should be a piece of cake.
Fits your lifestyle: Will work in your small city apartment.